Vitasoy Whole milks are made from Australian grown whole soybean and almonds. They are also vegetarian and vegan friendly. Vitasoy whole milk is made from premium Australian grown non-GM whole soybeans, then blend with other delicious ingredients to create a smooth and irresistible range. Vitasoy Soy Vanilla Chai is brimming with the good stuff — like 49% of your daily calcium needs in every serving~. It’s also a natural source of protein and it tastes delicious.
My mission is to help the Vitasoy Whole Milk Vanilla Chai grow brand awareness, gain sale, engage with consumers who are into wellness or are vegan or vegetarian or have a dairy or cow’s milk allergy; are lactose intolerant or sensitive to cow’s milk or unable to drink the animal product. The campaign " Your daily dose of goodness" aims to make people feel the the brand as a healthy, natural, nutritious, and delicious to go product with super premium Australian quality. Vitasoy’s Whole Milk Vanilla Chai, is naturally free from dairy, lactose, gluten and cholesterol. Plus you won’t find any artificial colours or preservatives added. This is such a goodness combination of everything you can find in a drink.
The target audience is Females 18 to 29 years that are into healthy eating (wellness warriors). They lead busy lives around career, family and social obligations. They look for small ways to escape the chaos and enjoy things that help tip the balance of health in their favor.
All the executions will emphasize the quality and health benefits that the Whole Milk Vanilla Chai product line brings, such as the source of calcium and protein,... . The two metrolites will be put on the streets, or outside office building. The ambient will be set up inside Flinders Street Station, and will be staying for a week. The giveaway will be launched from 7:30am for the first 2 days.
On social media, we will team up and collab with Sarah Rav, a fitness influencer. A series of "Your daily dose of well-being" will be performed. Sarah Rav will explain her healthy diets and the share her meal idea with Vitasoy Whole Milk Chai Vanilla. She will also talk about her adding more plant based nutrition to her diet. This series will be announced on Vitasoy's social media and will be live-streamed on Sarah Rav's IGTV instagram account.
