Poise is known as the MOST TRUSTED BRAND FOR INCONTINENCE 2019! 

Poise® is proud to have won the Reader’s Digest’s ‘Most Trusted Brand’ award for incontinence for another year! The Poise® range delivers discreet, reliable leakage protection for women with LBL and continues to do so in 2019. 

My mission is to help the Poise grow brand awareness, engage with women who are affected by female incontinence and give them better knowledge on how to deal with their Light Bladder Leakage problem and how to choose their right pad types. I want to communicate the brand as caring, confident, covenient with premium quality.

The target audience is Females 18-79 years with a sweet spot of mature women aged 50 years plus. They are someone who are facing with Light Bladder Leakage. They might be wearing the wrong type of pads, they do not have enough information and knowledge about this problem. LBL slows them down and makes them feel inconfident with everything.

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This campaign aims to let people know that with Poise, the inconvenience of Light Bladder Leakage (LBL) is a thing of the past. With Poise, Light Bladder Leakage is absolutely solvable. (tagline) Whether it’s light protection for pilates or heavier Pads for overnight use, Poise has you covered everyday with a range of Liners and Pads. These products are specially designed to provide comfortable and discreet protection for light to moderate incontinence, so women of all ages can easily manage symptoms in their everyday life.

The Executions include: 1 page magazine ad, metrolite (which will be put under train station or office building), ambient, and the pop-up give away free sample stall.  The ambient is a giant board, with a lot of sticky notes on side, which will be put inside Ground floor of Emporium (Melbourne) or some other shopping centre in another city. Passer-by can have interaction with the ambient by writing into the sticky notes about what they think it can be solvable to them. The Ambient will be put there for 2 weeks. When the board is full, it will appears as the brand logo and name. 

The give-away stall will be set up inside Melbourne central. Passengers can come by and have a look at the products. Our experts will help them have more understanding about Light Bladder Leakage (LBL), then give them some tips on how to deal with that problem. Every passenger will receive some free sample to try on.