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PR

STUNT

This is a giant Mars Bar which will be used as a publicity stunt and will be the highlight of this campaign. This ambient is created of a huge chocolate bar, rising from the ground with 3D painting, to attract the public's attention. It will be set in the centre of big cities all over Australia like Bourke Street Mall in Melbourne, Darling Habour in Sydney,....

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Along with this ambient is a Confession event where people can face with their problems, and their worries.. As we all know, everyone has their own things which make they feel annoying and being bothered and want to run away from. Through this event with the slogan: "Enough Chocolate to deal with anything", people will have the opportunity to confess, face and overcome their daily issues. Participants of the event will of receive free Mars bars, and of course free hugs from everyone else. People can also buy Mars products here.

 

This event will be held for one week in each of the major cities in Australia, to attract all the millenials and people who love Chocolate in general.

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To support this event is the Facebook Poster to anounce all the Facebook users about the event. Also in every day event is held, Facebook will update the images which encourage people to overcome themselves with the motto: Enough Chocolate to deal with + "your problem". (See executions belows)

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